
Introduction
Vrutti, conceived in 2002 by two graduates from the Institute of Rural Management Anand. It is a social enterprise committed to address poverty, marginalization, and fostering wealth creation while building resilience for small producers. They approach problem-solving with entrepreneurial zeal, business acumen, and a dedication to innovation. They consistently challenge traditional practices in their pursuit of sustainable solutions. b2b ecommerce
Scale Beyond Size
For Vrutti, the concept of scale extends beyond mere size; it is about reaching and impacting communities at various levels – from individual producers to entire ecosystems and even national levels. Their focus is on both the depth and breadth of contributions to bring about meaningful change. Vrutti believes in the sustainability of benefits and, as such, designs solutions with scalability in mind. They aim to move beyond localized and limited interventions, opting instead to model, cost, and integrate their approaches for adoption by communities, markets, or public policy. b2b ecommerce
Passion for Continuous Improvement
Passionate about objective measurement and continual improvement, Vrutti employs unbiased assessment methods, self-critique, and a commitment to learning. Result-based planning tools, performance metrics, impact assessments, and value for money evaluations are integral to their work. Leveraging technology as an augmenter, Vrutti remains dedicated to creating a lasting positive impact on the communities they serve. b
Solution-Oriented Approach to Scale the Impact
- As an early adopter, Vrutti used the Platform Commons‘ capability to solve large-scale societal problems for small & marginal farmers through digital infrastructure.
- The B2B ecommerce platform helped in empowering FPOs to strategically plan their resource supply and demand, deliver cost-effective capacity development modules, and market their produce with enhanced efficiency.
- One of the key triumph lies in overcoming challenges faced by front-line workers and community resource persons. In the past, they grappled with time-consuming paperwork and struggled to gain trust among farmers. However, with the right platform, these dedicated individuals now devote more time to supporting farmers, easily access crucial business information, remotely manage financial records, and efficiently handle transactions, building a stronger bond of trust.
- For FPOs, the transition from maintaining paper-based financial records to embracing digital planning has been a game-changer. They have overcome credit access difficulties, gained knowledge in business operations and analytics, and enhanced their overall efficiency. The result? Increased trust from farmers and improved transparency in operations.
- The impact of Vrutti’s Commons.farm Platform extends beyond individual FPOs. By connecting more than 30,000 farmers across 23 FPOs in 6 states, the platform serves as a digital backbone, fostering collaboration and innovation.
Revolutionizing Farm Management with Platform Commons
- Vrutti is using Unnat FPO (FPO ERP) that enables seamless knowledge sharing among farmers, experts, and communities
- Vrutti can now provide real-time guidance, best practices, and market insights to help farmers make informed decisions and optimize their agricultural practices.
- The app empowers farmers, tracks productivity, analyzes growth.
- It has a key feature of built-in reporting and dashboards that helps in taking data-driven decisions.
- This resulted in an increase in the farmers income level.
- Significant improvements in agricultural productivity was also witnessed
“ We are confident that we will be able to take this platform to a larger scale beyond farmers to other local entrepreneurs such as fisher folks, women-owned businesses, and artisans. We will be able to bring ecosystem players such as CSOs, FPOs, Federations, and Service providers and contribute to establishing an open and efficient ecosystem through this platform as a Commons Asset. ”
“ In front of farmers, we make transactions, and that has led to higher trust in us and FPOs ”